Writing Topics: writing tips

A beginner’s guide to search engine optimization

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The world of the internet is ruled by search engines. Your writing might be lovely, but it’s a shame if nobody reads it. How do you ensure that you appear high up in the search engines’ results list? Well, to put it simply, you can’t. The big search companies, Google, Yahoo and Microsoft’s Bing, offer […]

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What’s missing?

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] I recently blogged about the perils of assuming too much knowledge on behalf of your readers (see “Why you should write for grandmothers and Martians”). Today I came across an example of writing where the most fundamental question in the reader’s mind was, very confusingly, left […]

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