Writing Topics: Web writing

Good websites save time

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I’ve just had an exchange of emails that started at the “Contact us” page on a company website. The website provided an enquiry form, I filled it in and got an email reply. I replied to their email and they replied to mine. What’s the problem? The problem is that it was all unnecessary. The […]

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Don’t make me…

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I am driven wild by websites that force you to do things you don’t want to or haven’t time to do. No wonder so many websites fail. You want to buy; they want to sell, but they don’t take the trouble to make it easy for you. For example, I wanted to buy some sheet […]

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Clarity trumps persuasion

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Not Persuasion with a capital P. I’m not suggesting we could outdo Jane Austen, but that headline did lift my spirits. It’s the conclusion of some research into what makes a good website, carried out by marketingexperiments.com and reported by Gerry McGovern in one of his weekly newsletters. The researchers found that it was more […]

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