Writing Topics: upworthy

clarity - writing and communications experts

This one weird trick will change how you write forever!


I apologise. I have oversold myself with that headline. But I bet you couldn’t wait to click and find out what the trick was. Well, you’re not the only one. Sites like Upworthy have started to forego search engine optimisation in favour of writing headlines that people want to click on, known as “clickbait“. The […]

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