Writing Topics: Tesco

Too much talking and not enough listening

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] The page below looks nice enough, doesn’t it? But read the text closely and you’ll see it’s a great example of how not to talk to your customers. Here are the comments I feel like writing in the box.

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“Less” is no more

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] Still obviously the silly season if this story about Tesco makes the BBC news, but interesting for us language nuts: Tesco checks out wording change.

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