Writing Topics: taglines

Strapline clichés to avoid #3: “working together”

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] Read the strapline attached to any branch of local government or publicly funded service in the UK and you’ll soon realise just how much touchy-feely teamwork is involved in bleeding you of your hard-earned taxes.

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Advertising taglines – can you guess the brands?

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] It’s always a good idea to get inside your clients’ heads, so I’ve taken 10 famous advertising slogans and translated them into bad corporatese. Can you work out the straplines the copywriter came up with after being sent these clunky first drafts by the guys from […]

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