Writing Topics: style guide

Websites need style

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Having a style guide is essential for a professional-looking website or publication. We at Clarity have written style guides for clients, usually big companies, but having one specially written is probably beyond the means of small and medium-sized businesses. For the rest of us, the best thing to do is to borrow someone else’s. I […]

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Collaborative writing

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At its best, collaborative writing can result in something better than any of the writers might have produced alone. At its worst, it can be a horribly painful and undermining experience. It goes like this: you write your draft report, then you send it round to all the other interested parties. They change what you’ve […]

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Just because …

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I recently received an email asking if it was ever OK to begin a sentence with the word “because”. It’s definitely one of those words, like “and”, that people are reluctant to use at the start of sentences following years of tellings-off from dogmatic grammar teachers. The emailer also asked if, having decided that you […]

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All you need to know about style

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From William Safire, quoted in the Guardian Style Guide: “Do not put statements in the negative form. And don’t start sentences with a conjunction. If you re-read your work, you will find on re-reading that a great deal of repetition can be avoided by re-reading and editing. Never use a long word where a diminutive […]

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