Writing Topics: straplines

Strapline clichés to avoid #3: “working together”

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] Read the strapline attached to any branch of local government or publicly funded service in the UK and you’ll soon realise just how much touchy-feely teamwork is involved in bleeding you of your hard-earned taxes.

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Strapline clichés to avoid: the alliterative triplet

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] Need to come up with a strapline that really sums up your company? Think carefully before going the way of the alliterative triplet. Alliterative triplets are straplines where three words are chosen not because they capture the very essence of the brand they describe, but because, […]

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Strapline competition – we have a winner!

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I’m pleased to announce that the winner of Friday’s strapline competition is Lucy Nixon. Here’s the winning entry: That was fun! Here are my guesses: 1. Just do it 2. Think global; act local 3. The best a man can get 4. Every little helps 5. Refreshes the parts other beers cannot reach 6. It […]

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Advertising taglines – can you guess the brands?

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] It’s always a good idea to get inside your clients’ heads, so I’ve taken 10 famous advertising slogans and translated them into bad corporatese. Can you work out the straplines the copywriter came up with after being sent these clunky first drafts by the guys from […]

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Strapped for ideas?

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] Straplines. They tell your customer what you’re about and they capture the essence of your brand. So why do so many businesses seem to bang out the first thing that comes to mind? Here are four that have been getting me all worked up lately – […]

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