Writing Topics: strapline

Strapline clichés to avoid #2: any strapline that includes the word “passion” (but especially if it’s combined with “excellence”)

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] Sooo, the last person on a final salary pension left the firm years ago. Repeated rounds of redundancies have left people wondering if they’re next out the door. And you’ve just asked your workers to take a pay cut because “we all need to pull together […]

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Words that should be banned: hydration

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] One of the downsides of living in a western industrialised nation is that you’re constantly being bombarded with mendacious marketing messages by charlatans trying to sell you something that’s free, abundant and available on tap – literally. The chief way they do it is to suggest […]

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