Writing Topics: solutions

Delivery mania

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What is it with delivery? Why do people think this word solves everything? A few years ago the word was solution – a word that might more reasonably be thought to solve things. Now everything has to be delivered – even things that can’t be. You can deliver a report, by all means, but how […]

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Wanted: Senior Solutions Designer

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] So I’m thinking I might have to launch a separate blog entirely devoted to “solutions”. Thanks to the reader who forwarded me this hilariously vague job advert, which I hereby add to my ever-growing pile of “solutions” submissions. Senior Solutions Designer, City of London – London […]

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Keep your turnkey away from my touch points!

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] A reader forwarded the following copy to me, hoping I could explain to him what the company responsible for it actually did. They lost me at “turnkey” – can anyone else help? Your Turnkey Source For Highly Customized Internet Marketing Solutions Plug into a proven source […]

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Innovative solutions 0, vampire squids 1

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] Usually, I write about bad copy on this blog, but today I give you one of the best pieces of writing I’ve ever read. If you’re interested in the goings-on on Wall Street (which is to say, if you’re interested in whether you’ll still have a […]

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Corpspeak alert: “solutions” still going strong

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] Everyone seems to hate the word solutions, but marketers still can’t help wheeling it out at any opportunity – as these three recent arrivals in my inbox show. Low cost? Great! Flexible? Great! But what exactly are you advertising? Wow, thanks! I’ve had that jar containing […]

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Punctuation: why do we need it anyway?

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] Today, I’m delighted to feature a guest post by fellow copywriter Sarah Turner. As you’ll see, she’s a definitely a woman after my own heart . . .

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