Writing Topics: search engine optimisation

susannah ross writing consultant

De-clutter your website


Putting away winter clothes and getting out summer things makes me think, yet again, that I must get rid of some. Everything I don’t wear makes it harder to find the thing I want. It’s the same with a website: every extra page or bit of information means work for you to manage and makes […]

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Websites need style


Having a style guide is essential for a professional-looking website or publication. We at Clarity have written style guides for clients, usually big companies, but having one specially written is probably beyond the means of small and medium-sized businesses. For the rest of us, the best thing to do is to borrow someone else’s. I […]

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