Writing Topics: patronising

Marketing segmentation: how not to do it

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] You! Yes, you! You want a celebrity body, don’t you? Look at that gorgeous girl above – isn’t that a body that screams POWER!! What’s that? You’re over 55? Oh, I’m sorry, we’ve got a different leaflet for you. Here, take this one: Yes, yes, I […]

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