Writing Topics: news

Lucy Kellaway and the Customer Journey Re-engineering Manager

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Forgive the Harry Potter-inspired title, but perennial Clarity heroine Lucy Kellaway is on the BBC’s website today, suggesting that one of the reasons Apple has been more successful than Microsoft recently is they use language better. You can read the full article here: http://www.bbc.co.uk/news/magazine-11811150 I have to agree with Kellaway. Reading through Microsoft’s IE9 Product […]

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Letter in the FT: Financial crisis “expected” but not “anticipated”

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] I’m very excited to have a letter in today’s FT. If you’ve ever been tempted to use the word “anticipate” as a synonym for “expect” (or felt grouchy at people who do) do take a look at it here.

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How not to quote someone in an article

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] News and feature articles are an established staple of the comms professional’s repertoire. But you can always spot when they’ve been put together by an inexperienced writer. The biggest give away? Look at the way they handle quotes.

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“Less” is no more

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] Still obviously the silly season if this story about Tesco makes the BBC news, but interesting for us language nuts: Tesco checks out wording change.

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