Writing Topics: microsoft

Grant Feller, content consultant

The real value of LinkedIn

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Microsoft has just made one of the boldest moves in its history by spending more than $26 billion on LinkedIn. The acquisition means Microsoft can embed LinkedIn with Skype, its email system and other Microsoft enterprise products so that, in the words of one Silicon Valley expert, it will be able “to recreate the connective […]

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A beginner’s guide to search engine optimization

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The world of the internet is ruled by search engines. Your writing might be lovely, but it’s a shame if nobody reads it. How do you ensure that you appear high up in the search engines’ results list? Well, to put it simply, you can’t. The big search companies, Google, Yahoo and Microsoft’s Bing, offer […]

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Lucy Kellaway and the Customer Journey Re-engineering Manager

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Forgive the Harry Potter-inspired title, but perennial Clarity heroine Lucy Kellaway is on the BBC’s website today, suggesting that one of the reasons Apple has been more successful than Microsoft recently is they use language better. You can read the full article here: http://www.bbc.co.uk/news/magazine-11811150 I have to agree with Kellaway. Reading through Microsoft’s IE9 Product […]

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