Writing Topics: marketing email

Accuracy matters


I came across this page: http://www.eusprig.org/horror-stories.htm the other day. It’s a long list of instances where mistakes caused by single keystrokes in spreadsheets have caused losses of millions of pounds or, in the case of the 2012 Olympics, the selling of 10,000 non-existent tickets. For anyone who wasn’t already convinced, this shows it’s worth having […]

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