Writing Topics: Lynne Truss

The helpful hyphen

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Lynne Truss is sadly confused about hyphens. In her book Eats, Shoots and Leaves, the nation’s favourite punctuation stickler throws up her hands and declares that “hyphen usage is just a big bloody mess and is likely to get messier.” We will have no truck with this kind of defeatism at Clarity. We insist that […]

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Punctuation: why do we need it anyway?

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] Today, I’m delighted to feature a guest post by fellow copywriter Sarah Turner. As you’ll see, she’s a definitely a woman after my own heart . . .

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Job titles, hyphens and inflationary language

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] Sometime last year our traffic wardens became “civil enforcement officers”. Actually, there had been an intermediary stage I’d missed when they were known as “parking attendants”. Such inflationary language is, as ever, clearly laughable.

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