Writing Topics: Lucy Kellaway

Lucy Kellaway and the Customer Journey Re-engineering Manager

Share  

Forgive the Harry Potter-inspired title, but perennial Clarity heroine Lucy Kellaway is on the BBC’s website today, suggesting that one of the reasons Apple has been more successful than Microsoft recently is they use language better. You can read the full article here: http://www.bbc.co.uk/news/magazine-11811150 I have to agree with Kellaway. Reading through Microsoft’s IE9 Product […]

Continue reading » Comments 0

Tautology Tuesday: “Working in partnership together”

Share  

[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] In my last post on tautology, I talked about how desperate and untrustworthy the tautological phrase “worldwide, global business” sounds. And no doubt the employees of all “worldwide, global businesses” are also committed to the equally tautological “working in partnership together”.

Continue reading » Comments 0

A must-read every Thursday

Share  

[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] Whenever I give a writing course my bibliography always contains a reference to Martin Lukes.

Continue reading » Comments 0