Forgive the Harry Potter-inspired title, but perennial Clarity heroine Lucy Kellaway is on the BBC’s website today, suggesting that one of the reasons Apple has been more successful than Microsoft recently is they use language better. You can read the full article here: http://www.bbc.co.uk/news/magazine-11811150 I have to agree with Kellaway. Reading through Microsoft’s IE9 Product […]
Writing Topics: leverage
[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] A reader forwarded the following copy to me, hoping I could explain to him what the company responsible for it actually did. They lost me at “turnkey” – can anyone else help? Your Turnkey Source For Highly Customized Internet Marketing Solutions Plug into a proven source […]
[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] I’m reading a book about finance at the moment and in it I came across a hedge fund called: The High-Grade Structured Credit Strategies Enhanced Leverage Fund Quite a mouthful, eh?
[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] There’s plenty more where this comes from. I’ve got another 70 at least, so this will just be the first in a series of posts. Leave your suggestions in the comments or tweet them under #wordsthatshouldbebanned. Click on hyperlinked words for fuller coverage on goodcopybadcopy. In […]
[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] My last post about the word “leverage” got me thinking about more words and phrases that should be banned. Here’s another: “concept shop”.
[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] The word “leverage” has to be top of my list of words that should be banned. I’d never really come across it since ‘O’ Level Physics. But then I started working in an investment bank and I heard it all the time.