Writing Topics: Jane Austen

Clarity trumps persuasion


Not Persuasion with a capital P. I’m not suggesting we could outdo Jane Austen, but that headline did lift my spirits. It’s the conclusion of some research into what makes a good website, carried out by marketingexperiments.com and reported by Gerry McGovern in one of his weekly newsletters. The researchers found that it was more […]

Continue reading »