Writing Topics: innovative

Exclusive to all readers: the ultimate list of iconic marketing hyperboles!

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] I know you want to give your business the best possible chance, but please don’t resort to describing it in the clichéd, exaggerated terms that every one else out there seems to want to use. Spend five seconds contemplating the literal meanings of some of the […]

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Innovative solutions 0, vampire squids 1

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] Usually, I write about bad copy on this blog, but today I give you one of the best pieces of writing I’ve ever read. If you’re interested in the goings-on on Wall Street (which is to say, if you’re interested in whether you’ll still have a […]

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The annoying habit that makes business types sound desperate and untrustworthy

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] You’re proud of your business and you want to tell people about it, right? So you figure the more you emphasise what’s great about your product (or service or skill) the more impact your words will have. Well not if you fall into the trap of […]

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Strapped for ideas?

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] Straplines. They tell your customer what you’re about and they capture the essence of your brand. So why do so many businesses seem to bang out the first thing that comes to mind? Here are four that have been getting me all worked up lately – […]

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