Writing Topics: google

Google’s new Terms of Service

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Google have had a lot of flak from privacy campaigners and even the EU for their new Terms of Service, which came into effect on 1 March. More interesting for Clarity is that they’ve made a big effort to use simple language and avoid legalese. They’ve also included links to explain technical terms in plain […]

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A beginner’s guide to search engine optimization

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The world of the internet is ruled by search engines. Your writing might be lovely, but it’s a shame if nobody reads it. How do you ensure that you appear high up in the search engines’ results list? Well, to put it simply, you can’t. The big search companies, Google, Yahoo and Microsoft’s Bing, offer […]

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