Writing Topics: gobbledygook

Predictors of beaconicity


Heaven only knows what this means. It’s one of the phrases on the Local Government Association’s list of banned words from 2009. Which presumably means that a council, somewhere, has used it. The 2010 list doesn’t, at first glance, contain anything quite as obscurely fatuous, but does contain some corkers. ‘Webinar’ and ‘wellderly’ are now […]

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How not to write a job advert


[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] A reader forwarded the following job advert to me. I believe it to be genuine, so if you’re interested, let me know and I’ll put you in touch with him. Reporting directly to the CEO, and functioning as critical member of the global senior leadership team, […]

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