Writing Topics: food

A bad case of adjectivitis at M&S

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] Let me tell you about my morning shop in M&S today. First stop: fruit. Eschewing the delights of “juicy strawberries”, “tasty redcurrants”, “luscious blackberries”, “tangy cranberries” and “zingy granny smith apples”, I eventually plumped for some:

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Hard to stomach

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] Regular readers of this blog will recall that in a recent post I ranted about the overuse of the word ‘experience’ by advertising copywriters. I want to return to the topic with some real-life examples of one particularly ubiquitous type of ‘experience’: the ‘dining experience’.

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