It’s been a few months since my post on PIIGS and BRICs, so I thought I’d update you on the latest financial crisis jargon. “Grexit” (Greek exit from the Eurozone) from last time has been joined by “Brixit” (British exit from the EU. It also appears less frequently as “Brexit”), “Spexit” (Spanish exit) and the […]
Writing Topics: financial crisis
[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] The Times has launched a petition to get the term “quantitative easing” replaced by the more manageable “queasing”, as suggested by one of their readers.
[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] The word “leverage” has to be top of my list of words that should be banned. I’d never really come across it since ‘O’ Level Physics. But then I started working in an investment bank and I heard it all the time.
[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] Straplines. They tell your customer what you’re about and they capture the essence of your brand. So why do so many businesses seem to bang out the first thing that comes to mind? Here are four that have been getting me all worked up lately – […]