Writing Topics: experience

Hard to stomach

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] Regular readers of this blog will recall that in a recent post I ranted about the overuse of the word ‘experience’ by advertising copywriters. I want to return to the topic with some real-life examples of one particularly ubiquitous type of ‘experience’: the ‘dining experience’.

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No experience necessary

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Have you noticed that every other thing we?re asked to part money for is an ?experience??

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