Writing Topics: estate agents

Strapped for ideas?

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] Straplines. They tell your customer what you’re about and they capture the essence of your brand. So why do so many businesses seem to bang out the first thing that comes to mind? Here are four that have been getting me all worked up lately – […]

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Charming sub-penthouse benefits from Juliet balcony

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] Whenever I read copy that’s trying to bamboozle me with jargon or hyperbole, I’m always very suspicious – all the more so if it comes from a business trying to sell me something. So if you’re in business and you want to win the trust of […]

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