Writing Topics: Effectiveness

Five business writing tips from a best-selling author

Share  

[This post originally appeared on Clare Lynch’s blog, goodcopybadcopy] If you read one book about the financial crisis in 2011 (actually, if you read one book about anything in 2011), make it The Big Short by Michael Lewis. It reads like a thriller – an unputdownable romp about collateralised debt obligations (CDO) and credit default […]

Continue reading » Comments 1

Please, Santa, no more turd polishing

Share  

The Christmas edition of The Big Issue carries a plea from its founder-editor, John Bird, for more clarity in dealings between the public and the state. In his editorial letter to Santa, Bird says clarity in parliament and on the part of the government is in short supply. Instead, he says “One feels that turd […]

Continue reading » Comments 0

Once upon a time

Share  

Are you ready for a bedtime story? Well, you’re going to be disappointed. This post is about the power of a good beginning, and the dangers of beginnings that raise the wrong expectations, like the one above. Here are two examples. One organisation I worked with recently started all its reports, no matter what the […]

Continue reading » Comments 0

Senseless signage

Share  

We love road signs, don’t we? At Clarity, we are especially attached to one that my old friend and colleague Graham Jones spotted in Lewisham some 20 years ago. It proclaimed PHYSICAL WIDTH RESTRICTOR REINSTATED – words that might have been lost on the average lorry-driver travelling at 30mph. We have used it ever since […]

Continue reading » Comments 1

Wanted: Senior Solutions Designer

Share  

[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] So I’m thinking I might have to launch a separate blog entirely devoted to “solutions”. Thanks to the reader who forwarded me this hilariously vague job advert, which I hereby add to my ever-growing pile of “solutions” submissions. Senior Solutions Designer, City of London – London […]

Continue reading » Comments 4

Keep your turnkey away from my touch points!

Share  

[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] A reader forwarded the following copy to me, hoping I could explain to him what the company responsible for it actually did. They lost me at “turnkey” – can anyone else help? Your Turnkey Source For Highly Customized Internet Marketing Solutions Plug into a proven source […]

Continue reading » Comments 4

Innovative solutions 0, vampire squids 1

Share  

[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] Usually, I write about bad copy on this blog, but today I give you one of the best pieces of writing I’ve ever read. If you’re interested in the goings-on on Wall Street (which is to say, if you’re interested in whether you’ll still have a […]

Continue reading » Comments 3

This is a colleague announcement

Share  

[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] Today, I’m delighted to introduce a guest post by fellow copywriter Richard Owsley. In true goodcopybadcopy style, it’s a rant against a nefarious piece of corpspeak – happy reading! Colleague. What does the word mean to you? Not ten years ago, but now. To me the […]

Continue reading » Comments 10

What are your personal oxymorons? (Yeah, yeah, “oxymora” for you pedants out there)

Share  

[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] Reading another blogger’s post on irony and paradox, I was reminded of a particular type of paradox: the oxymoron. An oxymoron is defined as “a figure of speech in which apparently contradictory terms appear in conjunction”. The most commonly cited example seems to be Tennyson’s “faith […]

Continue reading » Comments 22

Strapline clichés to avoid #2: any strapline that includes the word “passion” (but especially if it’s combined with “excellence”)

Share  

[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] Sooo, the last person on a final salary pension left the firm years ago. Repeated rounds of redundancies have left people wondering if they’re next out the door. And you’ve just asked your workers to take a pay cut because “we all need to pull together […]

Continue reading » Comments 16