Writing Topics: editing

Feedback is good for you

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“Have yourself a merry little Christmas, it may be your last…” Believe it or not, that’s how the original version of this song began. That’s how the writer wanted it to begin. It had been commissioned for the Judy Garland film “Meet Me In St Louis”. The producer of the film pointed out that it […]

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Less is more

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Less is more – especially when it comes to marketing copy. Obvious, you may say, and so it should be. Yet we keep reading copy that tries to bludgeon its readers into submission by cramming lots of important-sounding words and intensifying adjectives into a single sentence or paragraph. An example I have used for many […]

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If it is possible to cut a word out, always cut it out

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] The title of this post is one of George Orwell’s rules of writing in his much-quoted 1946 essay, Politics and the English Language. And it’s a rule that business writers would do well to take more notice of.

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