Writing Topics: designer

Exclusive to all readers: the ultimate list of iconic marketing hyperboles!

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] I know you want to give your business the best possible chance, but please don’t resort to describing it in the clichéd, exaggerated terms that every one else out there seems to want to use. Spend five seconds contemplating the literal meanings of some of the […]

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What happens when your designer has more power than your writer

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] Think you don’t need a writer involved in creating your marketing collateral? The people behind these three logos were clearly too interested in the design of the things to care about how they might read to an outsider.

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