Writing Topics: delight

Why your employees aren’t exactly delighted by the idea of “customer delight”

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] On Friday, I met a friend of a friend whose new CEO is big on “customer delight”. This friend of a friend didn’t seem wholly convinced by the idea – and you can kind of see his point. Do customers really expect to be delighted these […]

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