Writing Topics: corporatese

Keep your turnkey away from my touch points!

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] A reader forwarded the following copy to me, hoping I could explain to him what the company responsible for it actually did. They lost me at “turnkey” – can anyone else help? Your Turnkey Source For Highly Customized Internet Marketing Solutions Plug into a proven source […]

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“Roles” versus “jobs”, or how the economic crisis has exposed an insidious corporate euphemism

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] My parents’ generation all had jobs. Today’s workers, lucky creatures that we are, have “roles”. At least we did – until the financial crisis hit.

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Advertising taglines – can you guess the brands?

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] It’s always a good idea to get inside your clients’ heads, so I’ve taken 10 famous advertising slogans and translated them into bad corporatese. Can you work out the straplines the copywriter came up with after being sent these clunky first drafts by the guys from […]

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Ditch your communications strategy and just talk

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] In my last post, I listed five of my top tips for clear communication. My favourite, by far, is the one urging writers to avoid overusing nouns. It’s my favourite because this crime against clarity is the feature of bad corporatese that I come across most […]

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