Writing Topics: competition

Advertising taglines – can you guess the brands?

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] It’s always a good idea to get inside your clients’ heads, so I’ve taken 10 famous advertising slogans and translated them into bad corporatese. Can you work out the straplines the copywriter came up with after being sent these clunky first drafts by the guys from […]

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