Writing Topics: communications

What happens when you don’t bother to get a writer in

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] This, from a full-page ad for Hill & Knowlton, who describe themselves as “a leading international communications consultancy”. I spotted it in the “Thought Leader Series” supplement, which came with a recent issue of “PR Week”:

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How not to quote someone in an article

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] News and feature articles are an established staple of the comms professional’s repertoire. But you can always spot when they’ve been put together by an inexperienced writer. The biggest give away? Look at the way they handle quotes.

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Ditch your communications strategy and just talk

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] In my last post, I listed five of my top tips for clear communication. My favourite, by far, is the one urging writers to avoid overusing nouns. It’s my favourite because this crime against clarity is the feature of bad corporatese that I come across most […]

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