Writing Topics: commitment

How committed are you?


[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] The one thing you can say about corporate types is that they’re not commitmentphobes. In fact, it seems that every other company is committed to something – whether it’s quality, excellence, innovation, success or, in the case of PepsiCo, “Performance with a Purpose”. What’s clever about […]

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