Writing Topics: capitalisation

How not to write a job advert

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] A reader forwarded the following job advert to me. I believe it to be genuine, so if you’re interested, let me know and I’ll put you in touch with him. Reporting directly to the CEO, and functioning as critical member of the global senior leadership team, […]

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And the answer is . . .

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] Firstly, thanks to everyone for putting forward your suggestions about why the sign in yesterday’s post might annoy me.

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Capitalist society

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American popstars with mockney accents. Designer clothes with the labels on the outside. Fishknives. You?re suitably derisive of all such affectation.

Yet when it comes to that presentation, email memo or press release, isn?t there a tiny part of you that?s tempted to aggrandise things a little? Wouldn?t your prose be that little bit more impactful, impressive, heck, downright important-sounding if you capitalised a few words?

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