Writing Topics: brands

Strapline clichés to avoid: the alliterative triplet

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] Need to come up with a strapline that really sums up your company? Think carefully before going the way of the alliterative triplet. Alliterative triplets are straplines where three words are chosen not because they capture the very essence of the brand they describe, but because, […]

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Advertising taglines – can you guess the brands?

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] It’s always a good idea to get inside your clients’ heads, so I’ve taken 10 famous advertising slogans and translated them into bad corporatese. Can you work out the straplines the copywriter came up with after being sent these clunky first drafts by the guys from […]

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