[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] Everyone seems to hate the word solutions, but marketers still can’t help wheeling it out at any opportunity – as these three recent arrivals in my inbox show. Low cost? Great! Flexible? Great! But what exactly are you advertising? Wow, thanks! I’ve had that jar containing […]
Writing Topics: Brad Shorr
[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] I’ve got a guest post today on Brad Shorr’s brilliant Word Sell blog. So please head over there to read my latest rant on everyone’s favourite piece of business-speak. Yes, it’s the dreaded word “solutions” . . .