Much talk in the blogosphere recently about a lady, a professional writer, who, touting for business through Google ads, asked potential customers: ‘Need it written badly?’ Unsurprisingly, this attracted a lot of attention. Not a lot of it positive. The line may have been a kind of post-modern joke, but, if so, then it was […]
Writing Topics: blogs
I’ve been enjoying BLDGblog for a while, and if you’ve got a few minutes to spare, while eating your sandwich or sipping your coffee, I’d urge you to have a quick read. Its author, Geoff Manaugh, is a contributing editor to Wired Magazine, and I like the blog because of its sharp take on architecture, […]
[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] Everyone seems to hate the word solutions, but marketers still can’t help wheeling it out at any opportunity – as these three recent arrivals in my inbox show. Low cost? Great! Flexible? Great! But what exactly are you advertising? Wow, thanks! I’ve had that jar containing […]
[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] Reading another blogger’s post on irony and paradox, I was reminded of a particular type of paradox: the oxymoron. An oxymoron is defined as “a figure of speech in which apparently contradictory terms appear in conjunction”. The most commonly cited example seems to be Tennyson’s “faith […]
[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] Today, I’m delighted to feature a guest post by fellow copywriter Sarah Turner. As you’ll see, she’s a definitely a woman after my own heart . . .
[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] I’ve got a guest post today on Brad Shorr’s brilliant Word Sell blog. So please head over there to read my latest rant on everyone’s favourite piece of business-speak. Yes, it’s the dreaded word “solutions” . . .
[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] A new post over at the Daily Writing Tips blog discusses the contentious issue of paragraph length (gosh, we writers really are a sad bunch). You know, that old rule drilled into us at school about never, ever, writing a paragraph that’s less than three sentences […]
[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] I recently blogged about the perils of assuming too much knowledge on behalf of your readers (see “Why you should write for grandmothers and Martians”). Today I came across an example of writing where the most fundamental question in the reader’s mind was, very confusingly, left […]