Writing Topics: BBC

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This one weird trick will change how you write forever!

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I apologise. I have oversold myself with that headline. But I bet you couldn’t wait to click and find out what the trick was. Well, you’re not the only one. Sites like Upworthy have started to forego search engine optimisation in favour of writing headlines that people want to click on, known as “clickbait“. The […]

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“Two countries divided by a common language”

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One of the things we’re sometimes asked about is American versus British English and whether the former is slowly replacing the latter. Certainly it’s true to say that with the advent of the internet, much of the information we see online is in American English, but British English isn’t dead yet. We still hold on […]

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Lucy Kellaway and the Customer Journey Re-engineering Manager

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Forgive the Harry Potter-inspired title, but perennial Clarity heroine Lucy Kellaway is on the BBC’s website today, suggesting that one of the reasons Apple has been more successful than Microsoft recently is they use language better. You can read the full article here: http://www.bbc.co.uk/news/magazine-11811150 I have to agree with Kellaway. Reading through Microsoft’s IE9 Product […]

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Are you 1,000% committed?

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] Nice piece on linguistic inflation from the BBC website: The death of 100%.

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“Less” is no more

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] Still obviously the silly season if this story about Tesco makes the BBC news, but interesting for us language nuts: Tesco checks out wording change.

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