Writing Topics: alliteration

Strapline clichés to avoid: the alliterative triplet


[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] Need to come up with a strapline that really sums up your company? Think carefully before going the way of the alliterative triplet. Alliterative triplets are straplines where three words are chosen not because they capture the very essence of the brand they describe, but because, […]

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