Writing Topics: advice

Are your assets a resource or are your resources an asset?

Share  

Diamonds are in the news at the moment, so we thought we’d draw attention to the Company profile of Gem Diamonds. From their website: “Gem Diamonds is a global diamond company that has been pursuing a long term growth strategy through targeted acquisitions and the development of existing assets. Under current market conditions, the Group […]

Continue reading »

Don’t shun the dictionary!

Share  

You might think this one is obvious, but you’d be surprised how reluctant some people are to use a dictionary. Don’t expect your spellchecker to tell you the difference between “effect” and “affect” and where and when you should use one or the other. You should never assume you know what an unfamiliar word means, […]

Continue reading »

Jargon – still the scourge of modern business writing

Share  

One of the great plagues of the world of business writing is jargon. I’m sure that most of you will inwardly cringe when reading about people trying to “actualise their goals”. One can, at a push, “realise” a goal, but they’re much better when they are “scored” instead. Jargon is a clumsy form of half-metaphor […]

Continue reading »

All you need to know about style

Share  

From William Safire, quoted in the Guardian Style Guide: “Do not put statements in the negative form. And don’t start sentences with a conjunction. If you re-read your work, you will find on re-reading that a great deal of repetition can be avoided by re-reading and editing. Never use a long word where a diminutive […]

Continue reading »