Writing Topics: abstract nouns

Could Dickens help your business writing?

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At the end of our Clarity training courses we give out a list of recommended reading. The idea is that people’s writing is influenced by what they read and that a dose of good fiction may counteract the corporate drivel that they are inundated with at work. I’m thinking of adding Dickens’ novels to our […]

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Nounitis on the train

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Just as I had settled into my seat on the train and was looking forward to a good breakfast, a voice announced that there would be no restaurant trolley coming down the train “due to a shortfall in staffing levels”. What had happened? The announcement gave nothing away. Those dull abstract nouns “shortfall” and “levels” […]

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Ditch your communications strategy and just talk

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[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy] In my last post, I listed five of my top tips for clear communication. My favourite, by far, is the one urging writers to avoid overusing nouns. It’s my favourite because this crime against clarity is the feature of bad corporatese that I come across most […]

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