Writing Tips: Web writing

susannah ross writing consultant

De-clutter your website

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Putting away winter clothes and getting out summer things makes me think, yet again, that I must get rid of some. Everything I don’t wear makes it harder to find the thing I want. It’s the same with a website: every extra page or bit of information means work for you to manage and makes […]

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Summly, summaries and blurbs

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If anyone needed proof of the value of summarising, Yahoo’s purchase of Summly for millions of pounds is surely it. Summly is an app, created by 17-year-old Nick D’Aloisio, that uses an algorithm to provide automatic summaries of news stories found on the web. Announcing the deal with Yahoo on Summly’s website, Nick D’Aloisio said […]

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Websites need style

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Having a style guide is essential for a professional-looking website or publication. We at Clarity have written style guides for clients, usually big companies, but having one specially written is probably beyond the means of small and medium-sized businesses. For the rest of us, the best thing to do is to borrow someone else’s. I […]

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Accuracy matters

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I came across this page: http://www.eusprig.org/horror-stories.htm the other day. It’s a long list of instances where mistakes caused by single keystrokes in spreadsheets have caused losses of millions of pounds or, in the case of the 2012 Olympics, the selling of 10,000 non-existent tickets. For anyone who wasn’t already convinced, this shows it’s worth having […]

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Good websites save time

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I’ve just had an exchange of emails that started at the “Contact us” page on a company website. The website provided an enquiry form, I filled it in and got an email reply. I replied to their email and they replied to mine. What’s the problem? The problem is that it was all unnecessary. The […]

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A beginner’s guide to search engine optimization

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The world of the internet is ruled by search engines. Your writing might be lovely, but it’s a shame if nobody reads it. How do you ensure that you appear high up in the search engines’ results list? Well, to put it simply, you can’t. The big search companies, Google, Yahoo and Microsoft’s Bing, offer […]

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Don’t make me…

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I am driven wild by websites that force you to do things you don’t want to or haven’t time to do. No wonder so many websites fail. You want to buy; they want to sell, but they don’t take the trouble to make it easy for you. For example, I wanted to buy some sheet […]

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Clarity trumps persuasion

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Not Persuasion with a capital P. I’m not suggesting we could outdo Jane Austen, but that headline did lift my spirits. It’s the conclusion of some research into what makes a good website, carried out by marketingexperiments.com and reported by Gerry McGovern in one of his weekly newsletters. The researchers found that it was more […]

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