Writing Tips: Speechwriting

In speeches, be yourself

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Be yourself. This simple injunction is good advice for most kinds of writing, but when it comes to speechwriting, it overrides all other considerations. I’ve spent the past two weeks running workshops on writing and giving speeches, and although we explored use of slides, preparation, structure and many other important issues, this is what lingered […]

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Mediocre but instructive

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The three party conferences of 2011 are over, and even political anoraks are relieved. It is a poor commentary on all Britain’s professional politicians that the most memorable speaker from all three parties was a 16-year-old schoolboy. None of the party leaders distinguished themselves in their conference speeches – although there were instructive features in […]

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Message to Miliband – don’t be negative

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Ed Miliband needed to make a big impact in his speech to the Labour Party Conference. He did not do this for me, as you can see in my instant critique on the politics.co.uk website. The speech had far too much stale politician-language – especially in the peroration, where he most needed to stir hearts […]

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