Writing Tips: Presentations

When your audience doesn’t understand

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We often hear people say: “That’s not jargon; everyone knows what it means.” But do they really? One of our clients was giving a presentation recently when he noticed that several of his audience appeared to be distracted by their mobiles. Eventually he caught the eye of one as he looked up from his phone. […]

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Less PowerPoint, more power

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At a recent Clarity workshop, one of the projects we reviewed was a PowerPoint presentation on a new process which a major financial organisation was about to introduce. The slides were dense, contained many words and had an extremely high bullet-point count. Some of the group asked the obvious question: why so many words? The […]

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