When your audience doesn’t understand

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We often hear people say: “That’s not jargon; everyone knows what it means.” But do they really?

One of our clients was giving a presentation recently when he noticed that several of his audience appeared to be distracted by their mobiles. Eventually he caught the eye of one as he looked up from his phone. The person concerned sheepishly confessed that he had been looking up the meaning of one of the terms the presenter had been using.

The presenter subsequently discovered that other members of his audience had been doing exactly the same thing. Everything turned out fine, and he was relieved in one sense, but disconcerted to realise that he hadn’t been getting his message across as clearly as he might have.

Our client was lucky to have a fully engaged audience sufficiently motivated to do their own on-the-spot research. And it prompted me to wonder how often such presentations are given to less committed audiences who simply lose interest as the jargon count builds up.

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