2 Responses to What’s in a name?

  1. Tana January 13, 2012 at 9:59 am #

    Well, the apostrophe’s removal has certainly been an effective element in John Daunt’s rebranding and marketing campaign. Here we are talking about it.

    Take pity on this poor old apostrophe.


  2. Will January 17, 2012 at 10:57 am #

    The poor little apostrophe even has a Twitter feed all about how he’s trying to get by in the big city now Waterstones has kicked him out. Read his thoughts here: !/SadApostrophe

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