2 Responses to What’s in a name?

  1. Tana January 13, 2012 at 9:59 am #

    Well, the apostrophe’s removal has certainly been an effective element in John Daunt’s rebranding and marketing campaign. Here we are talking about it.

    Take pity on this poor old apostrophe.

    !/WstonesOxfordSt/status/157434332213026817/photo/1

  2. Will January 17, 2012 at 10:57 am #

    The poor little apostrophe even has a Twitter feed all about how he’s trying to get by in the big city now Waterstones has kicked him out. Read his thoughts here: !/SadApostrophe

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