What happens when you don’t bother to get a writer in


[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy]

This, from a full-page ad for Hill & Knowlton, who describe themselves as “a leading international communications consultancy”. I spotted it in the “Thought Leader Series” supplement, which came with a recent issue of “PR Week”:

Knowing where to look? Sorry, but I can’t see beyond the glaring apostrophe crime . . .

Hill & Knowlton are, at least, in good company. In the same publication, another full-page ad from Echo Research, which bills itself as “the premier global specialist in reputation analysis and stakeholder research”, showed a similar disregard for punctuation (not to mention a predilection for nasty business jargon and an inability to spot an extra space between two words):

I’d put money on it that both these adverts were cobbled together by a corporate executive and a graphic designer, because they contain the sort of embarrassing errors that tend to creep in when you think you can do without a writer.

So if you’re thinking of cutting costs in these credit crunchy times by ditching the only literate member of your team, think very carefully before you do.

Especially if you claim to be an expert in “communication” or “reputation analysis”.

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