Quite a few people turned up at Lord’s cricket ground today hoping to see the early rounds of the Olympic archery competition. The event had been described as “unticketed” and they assumed that meant they didn’t need a ticket to get in.
Apparently not. There were no tickets for the event because there were to be no spectators. The message should have been something along the lines of “Closed to the public”.
Confusion reigns when organisations use words that make sense to them without thinking how those words will be understood by the people who read them.
At Clarity, we start our writing training with a session called “Connecting with the reader”, because no one should ever forget that their writing is only as good as their readers’ understanding.