Regus
Brand development, web copy and style guide
Clarity has been helping Regus to redefine itself in 2011. In recent years, the company has developed from renting offices to supplying businesses of all sizes with support, varying from video communications to business lounges and telephone answering services. The language Regus uses is a vital element in its efforts to project a new image.
In 2009, Clarity started writing feature articles supporting the company’s rebranding efforts. These covered topics such as the future of offices, flexible working and alternatives to commuting. We have subsequently written most of the copy for Regus’ new website, compiled a house style guide, and helped with internal communications.
Andrew Brown, Group Communications Director at Regus, said:
"It is a pleasure to work with Clarity. We value your intellect, your experience and your objectivity. We know that if we confront you with a complex issue, you will think it through, talk to us and come up with a piece of writing that is understandable, elegant and expressive."
