At a recent Clarity workshop, one of the projects we reviewed was a PowerPoint presentation on a new process which a major financial organisation was about to introduce. The slides were dense, contained many words and had an extremely high bullet-point count.
Some of the group asked the obvious question: why so many words?
The writer answered that the new process was very detailed and the brief had stipulated that the audience should be able to take a print-out of the slides away with them after the presentation.
The next obvious question was: why did the presentation and the hand-out need to be the same?
As a group, we began sketching out a series of much simpler slides which would then give us the structure for a hand-out. By splitting the brief in two, as it were, we ended up with a far simpler and more effective presentation and a clear, detailed and more effective hand-out.
After the workshop, I heard that the writer had indeed rewritten the presentation and the hand-out along the lines developed in the workshop, with great success
Less is always more, especially when it comes to PowerPoint presentations.